Vol. 01 · AW 2026 London / Amsterdam

Anastasia Cecchetto, UGC creator and social media manager in London and Amsterdam.

300+
brands have hit "approved", from Sephora, Dior and YSL to SKIMS, Armani and Four Seasons.
The UGC creator brands rebook.
Short-form video for TikTok, Reels and paid social that feels native and sells.
Anastasia Cecchetto, UGC creator, in a leopard print dress
15M views
on one collab
The Ruma Bakery video that took over the For You page. Plus a Reel sent to friends 100K+ times.
Your socials, run for you
Strategy, filming, editing and posting for clinics, restaurants and lifestyle brands.
300+Brands worked with
15MViews on one collab
100K+Sends on one Reel
4Cities, front row
Book a video
Front row: Paris · Milan · Cannes · London
ISSUE
01
Sephora✦L'Oréal✦Dior Beauty✦SKIMS✦HelloFresh✦Hourglass✦Rimmel✦Coach✦Barry's✦Liquid IV✦Kiko Milano✦Bumble✦Peppermayo✦Cult Mia✦Manuka Doctor✦ Sephora✦L'Oréal✦Dior Beauty✦SKIMS✦HelloFresh✦Hourglass✦Rimmel✦Coach✦Barry's✦Liquid IV✦Kiko Milano✦
300+
The client list

Who's
booked me

300+ brands across beauty, fashion, food, hospitality and tech. A few of them:

Sephora
DiorBeauty
Yves Saint Laurent
SKIMS
Four Seasons
ArmaniBeauty
L'OréalParis
CoachNew York
Beauty

HourglassKiehl'sNYXKikoOlaplexghdCliniqueJo MaloneGarnierRimmelBarry MDoveCult BeautyCosmetic ConsultLaser Me OutSure

Fashion

Dolce & GabbanaPhilipp PleinMaje ParisNikeAstrid & MiyuCult MiaNA-KDPeppermayoMejuriSophie BenelHalaraJustFabPalomeTori'sParfaitInaya MoroccoNB44WHIND

Food & Drink

HelloFreshJoe & The JuiceLiquid IVBeau VivaRuma BakeryManuka DoctorEat ClubReformedThe Blues KitchenMuse

Lifestyle & Tech

BumbleAdobeCapCuteBayBarry'sThe Lost EstateBetterHelpSwishesLEVEL8Brix

…and 250+ more.Add your brand
Contents

In this
issue

00The Client Listp.02 01The Workp.06 02Gone Viralp.14 03Social, Managedp.16 04Front Rowp.18 05The Shootp.18 06The Menup.24 07Praisep.28 08Last Callp.32
Letter from the creator

Your customers don't trust ads. They trust people. That's the whole job: making your product feel like something a friend swore by over a nightcap, then making sure it stops the scroll long enough to sell.

I've created for 300+ brands from London and Amsterdam, across beauty, fashion, food and lifestyle. I write the hook, film it, edit it and hand you something ready to run. I also run social media for brands month to month, from strategy to posting. And when you need more than one face, my agency sources and manages the creators for you.

Anastasia
Anastasia Cecchetto by a canal in Amsterdam
Anastasia Cecchetto on a grand staircase
Left: Amsterdam, on location. Right: on location, editorial shoot.
01

The Work

UGC videos for paid social, TikTok and Instagram Reels. Hooks written to stop the scroll, filmed to feel native, edited to convert.

Feature · Fashion

"I feel like pink."

A try-on for Cult Mia built around one line and one colour. Natural light, a chandelier and a dress that does the talking: content that looks like a creator's own post, so it performs like one.

ClientCult Mia
FormatUGC try-on
ForTikTok & Reels
№

The Archive

A wall of recent films. Tap any film to watch it with sound. Every one written, filmed and edited by me.

All 27 filmsBeautyFashionFood & DrinkWellnessLifestyle
Viral15MRuma Bakery
views on one video
Most shared100K+sends to friends
on one Reel
Trusted by300+brands across
beauty, food & fashion
Next upYour brand?Book a video →
02 · Gone viral
15M
views on a single collab.
Ruma Bakery, one video, one hook.
15M

Ruma Bakery

One collab video, fifteen million views.

100K+

The most-shared Reel

Sent from friend to friend over a hundred thousand times.

12M

Views in a single month

Across my own channels, from content people chose to watch.

300+Brands worked with
70%Female audience
18 to 34Core age range
EN · NL · ITLanguages on camera
03

Social, managed

Not just one video. I run brands' social media month to month: strategy, content calendar, filming, editing, posting and reporting.

Anastasia Cecchetto on a vintage telephoneYour next campaign, on line one.
i.

Aestha Clinic

Aesthetics · Marylebone, London

Content strategy and a monthly content calendar, treatment reels, launch content for new treatments and newsletter design, as the clinic's marketing partner.

ii.

FutureAge

Longevity clinic · London

Pre-launch social from scratch: brand look, "Opening soon" campaign, explainer carousels and treatment reels shot in clinic.

iii.

The Lost Estate

Immersive dining · London

Creator campaign and content for London's immersive dinner-theatre shows.

iv.

Hospitality

Hotel · Creative direction

Creative director for a hotel's brand and content experience.

01Strategy

Pillars, tone and a plan built around your goals.

02Calendar

A monthly content calendar you can see and approve.

03Production

Filming, photography and editing, in-house.

04Posting

Captions, scheduling and community, handled.

05Reporting

What worked, what's next, every month.

04

Front Row

Four cities, one notebook. Runway shows, fashion weeks and festival season, filmed from the inside.

SS27 · Sep 2026

Paris

TELL THE TRUTHDELILAH, Spring/Summer 2027 at Place des Vosges.
SS27 · Sep 2026

Milan

TELL THE TRUTHThe Spring/Summer 2027 runway at Milan Fashion Week.
Festival season

Cannes

Philipp Plein & Cannes Fashion DaysRunways and parties during the Cannes Film Festival.
Fashion week

London

London Fashion WeekShows and events on home turf.
Anastasia Cecchetto with Philipp Plein
With Philipp Plein
Fashion week runway shot from the front row
Front row
Anastasia Cecchetto during fashion week, street style
Street style
Paris Fashion WeekMilan Fashion WeekCannes Film FestivalLondon Fashion Week
Anastasia Cecchetto applying lipstick in a mirror
p.18 · Amsterdam
05 · The Shoot
Stills with
a point of view.
Editorial photo of Anastasia Cecchetto on a pink sofa
Anastasia Cecchetto in a floral dress at night
"Customers trust real voices more than polished ads."

Editorial-quality photography for websites, campaign covers, carousels, ads and moodboards. Shot on location in London, Amsterdam and beyond.

p.19
07 · Praise
★ ★ ★ ★ ★
"The content you've put together is absolutely gorgeous. The frames are beautifully shot and your presentation is incredibly engaging."
Sophie · HelloFresh
"We love the videos, they look great! Thank you so much for putting them together."
Katie · Swishes
"Thank you so much for sending over your draft and for being so efficient! We just took a look at the video, and it is wonderful."
Eureka · LEVEL8
"It's been a pleasure collaborating with you, and we'd absolutely love to work with you again!"
Reformed
"The vibe is great and it's exactly what we were looking for. We would love to book you for two more videos."
Laurene · Crack Games
"The video has been approved and signed off. We love it and we will be in touch for future UGC!"
Lola · Cosmetic Consult
"Every profile on this list is top notch for BEAU VIVA, please move forward with them."
Louise · Maison Saint Aix, on creator sourcing
The small print

Good
to know

What is UGC and why does it work?

User-generated content is video and photography made by real creators in a native, social-first style. It performs on TikTok, Instagram Reels and paid social because people trust real voices more than polished ads.

Do you offer social media management?

Yes. I manage social media for brands month to month, including strategy, a content calendar, filming, editing, posting and monthly reporting.

Where are you based?

Between London and Amsterdam. I work with brands across the UK, the Netherlands and Europe, on location or remotely.

Can you create UGC in Dutch or Italian?

Yes. I create content in English, Dutch and Italian.

Can you run a campaign with multiple creators?

Yes. Through my agency I source, brief and manage other creators and run the campaign end to end.

How much does a UGC video cost?

Rates depend on the number of videos, usage rights and whether you need paid ads, shoots or management. Email business@anastasiacecchetto.com for the full rate card.

08 · Last call

One more
for the road?

Let's make something your audience can't scroll past.

business@anastasiacecchetto.com
Cocktail at a London bar, shot by Anastasia Cecchetto
Instagram @anastasia_cecchetto@nightcapwithanaTikTok @anastasia_cecchetto© 2026 Anastasia Cecchetto
See the workBook a video